Spectrum & Pro Active — Igniting Growth through Strategic Offline Marketing
Client: Spectrum
Industry: Telecommunications
Agency Partner: Pro Active – Offline Marketing Specialists
Campaign Duration: 6 Months
The Challenge
Despite being a well-known telecom provider, Spectrum faced a drop in new subscriber sign-ups at physical retail locations. While online channels were growing, in-store foot traffic had slowed, and customers lacked awareness of promotional plans, bundling options, and localized service advantages.
Spectrum needed a partner who could reinvigorate offline sales, improve brand visibility on the ground, and reconnect with customers face-to-face.
The Solution: Pro Active’s High-Touch Retail Campaign
Spectrum enlisted Pro Active to create and execute a comprehensive offline engagement strategy that would increase footfall, drive conversions, and create positive local brand impressions. The campaign focused on three core tactics:
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Retail Reboots
Pro Active transformed 120+ Spectrum stores and kiosks with new signage, branded zones, and interactive service counters. The goal: make walk-ins seamless, informative, and welcoming. -
Community Pop-Up Events
Branded pop-ups in malls, local fairs, and campuses promoted new offers — including discounted broadband bundles, mobile data plans, and streaming packages — through hands-on demos and limited-time offers. -
Ambassador Engagement Teams
Trained reps were deployed in target neighborhoods to conduct door-to-door awareness drives, distribute flyers, answer service-related questions, and direct leads to the nearest retail point.
” Offline marketing had taken a backseat for us — but Pro Active showed us how powerful it can be. Their creative, localized campaigns brought Spectrum back into the community and delivered real, measurable results. We saw a clear lift in both foot traffic and conversions.”
